Pragmatic Play ICE 2026 Creative Projects
For ICE 2026, we delivered two high-impact creative projects for Pragmatic Play, designed to maximize visibility, engagement, and brand impact at one of the world’s most important gaming industry events.
Project 1: Jelly Express Launch Video
The first project focused on creating a promotional social media video to support the launch of Pragmatic Play’s new game, Jelly Express, featuring an explosive arrival in Barcelona.
Following an initial creative video call with the Arrise creative team, we developed a first storyboard and a set of visual renders. After several rounds of feedback and refinements, we moved into full production, integrating the brand’s hand-drawn illustrations directly into the scenes.
Some samples of the first Storyboard.
We then produced a set of key visuals that served as the creative “bible” for the project, ensuring visual consistency and creative alignment before moving into final video production.
Once all sequences were generated using a combination of AI tools and Photoshop, we completed full compositing in After Effects. This included sound design and music integration, with custom audio elements created using AI to perfectly match the energy and tone of the campaign.
Project 2: Wheel Drop Dual-Screen Experience
The second project involved adapting a previously produced Wheel Drop campaign for two large, separate LED screens located at the entrance of Pragmatic Play’s iconic booth.
This movie must be adapted to fit the dual-screen configuration at the Pragmatic Play booth.
The creative challenge was to create the illusion that the wheel seamlessly traveled from one screen to the other, despite having no prior access to test on the actual screens.
Using 3D simulation, we were able to accurately reproduce the screen setup and anticipate how the content would behave in real conditions. This allowed us to fine-tune timing, positioning, and transitions in advance.
On show day, the result delivered exactly what we aimed for: a smooth, immersive cross-screen effect that captured attention and delivered a true “wow” factor for visitors entering the stand.
