Felix Gaming renewed its trust in us to update its Creative Slots Portfolio, which was showcased at ICE Barcelona 2026 on their booth on a 4 m x 2.5 m LED screen. The Felix Gaming booth showcasing the trailer at ICE Barcelona 2026. The marketing teams’ objective was to integrate three new sequences into the existing film to visually highlight the presence of their hero Super Felix in three new iGaming conference environments: SiGMA Rome, SBC Lisbon, and ICE Barcelona. Creation of 1 of 3 New Felix Gaming Location: Roma. We recreated these settings [...]

More than 60,000 professionals from over 180 countries gathered for what has clearly become one of the most important global events in the industry. An incredible concentration of people, brands, crazy booths, and immersive experiences, a real playground for innovation and creativity. ICE Barcelona 2026 iGaming Casino Industry Conference with more than 60,000 professionals from over 180 countries. It all starts even before the show, with the massive wave of social media content. Every brand wants to announce its presence, and each post is more creative than the next. What really stands out is how brilliant and on fire the [...]

For ICE 2026, we delivered two high-impact creative projects for Pragmatic Play, designed to maximize visibility, engagement, and brand impact at one of the world’s most important gaming industry events. Project 1: Jelly Express Launch Video The first project focused on creating a promotional social media video to support the launch of Pragmatic Play’s new game, Jelly Express, featuring an explosive arrival in Barcelona. Following an initial creative video call with the Arrise creative team, we developed a first storyboard and a set of visual renders. After several rounds of feedback and refinements, we moved into [...]

Elantil once again placed its trust in us to bring ELANBUBU, its now-iconic mascot, back to life after its strong success at recent events. This project perfectly illustrates the powerful connection between brand storytelling and digital creativity a key driver to create long-lasting brand recall and emotional engagement. This time, the challenge was significant: transforming ELANBUBU from a plush mascot into a Brick-style character inspired by the LEGO universe, while preserving its personality, recognizability, and emotional appeal. Elanbubu into a Brick-style inspired by LEGO. The objective was to produce two stop-motion LEGO-style films, showcasing our [...]

Alea once again entrusted us with bringing their now-iconic Alea Goddess to life. This time, the creative vision was to showcase the brand’s presence at ICE Barcelona through a spectacular and symbolic “miracle”: seeing the Goddess complete the renovation of Barcelona’s most emblematic monument, the Sagrada Familia, right before our eyes. From the moment we received the brief, the main creative and technical challenge was to source highly accurate visual references and architectural schematics of the monument. Maintaining realism and visual consistency was critical, as even small inaccuracies could break the illusion and compromise the credibility of [...]

From 19 to 21 January 2026, Fortuna Labz will be live in Barcelona for ICE 2026 and iGB, and we can’t wait to meet you there. This event is the perfect moment to connect, exchange ideas, and talk about what truly fuels innovation in the iGaming industry: creativity, technology, and unforgettable brand experiences. We’ll be showcasing how we blend AI-powered content creation, 3D worlds, motion design, music production, FOOH experiences and cinematic storytelling to help gaming brands stand out in a crowded market. It's the same creative force behind projects for Pragmatic Play, Alea, Felix Gaming, Elantil [...]

For the upcoming SiGMA Europe event in Rome (November 3–6, 2025), we produced a 30-second cinematic AI animation celebrating ALEA, the emblematic goddess of chance and fortune. The goal was to create a visually stunning piece that blends mythology, technology, and the spirit of gaming innovation, all brought to life through the power of artificial intelligence. Pre-Production: Storyboard & Visual Design Before launching into animation, our creative team designed a complete storyboard to define the visual flow, camera movements, and emotional rhythm of the film. Each scene was meticulously illustrated, providing a clear narrative structure for the [...]

Felix Gaming, a creative slot provider in the iGaming industry, wanted a promotional video that would showcase the diversity and uniqueness of their game portfolio. The main objective was not only to highlight individual titles but also to present them as part of a cohesive brand identity. With competition in the online casino sector becoming increasingly fierce, the company needed an innovative solution that would capture attention and reflect their forward-thinking spirit. Examples of Felix Gaming Casino Games: How to Present Them in an Innovative Way? Redefining Creative Production with AI At FortunaLabz, we set out [...]

For the upcoming SBC Summit 2025 (September 16–18 in Lisbon), Fortuna Labz partnered with ELANTIL to create a video campaign designed to capture attention on social media and guide visitors directly to the brand’s stand. The star of this campaign? ELANBUBU, a unique mascot designed by the brand and inspired by the famous Labubu collectibles. Playful, colorful, and instantly recognizable, ELANBUBU embodies the energy and creativity of ELANTIL. Beyond the video, this mascot will also be distributed as a limited-edition giveaway at the booth, turning every visitor into a brand ambassador. Storytelling Meets Technology To deliver [...]

When Pragmatic Play, one of the most innovative forces in the iGaming industry, approached us with the mission to introduce their latest in-game bonus feature, the Wheel Drops, we knew it had to be something extraordinary. A simple announcement wouldn’t do justice to this exciting new mechanic, a wheel of fortune that can drop at any time and bring players instant prizes. Instead, we imagined a campaign that would make audiences feel the thrill of that wheel in motion. And so, the idea of a giant Wheel Drops rolling across the world was born. A Vision That [...]