AI-Powered Animated Portfolio for Felix Gaming, an iGaming Brand
Felix Gaming, a creative slot provider in the iGaming industry, wanted a promotional video that would showcase the diversity and uniqueness of their game portfolio.
The main objective was not only to highlight individual titles but also to present them as part of a cohesive brand identity. With competition in the online casino sector becoming increasingly fierce, the company needed an innovative solution that would capture attention and reflect their forward-thinking spirit.
Examples of Felix Gaming Casino Games: How to Present Them in an Innovative Way?
Redefining Creative Production with AI
At FortunaLabz, we set out to design a solution that went beyond a traditional promotional reel. Our team integrated artificial intelligence into the production pipeline, allowing us to rethink how advertising content for casino games can be created.
Instead of relying solely on conventional animation workflows, we used AI to:
By blending our creative expertise with AI-powered tools, we created an efficient workflow that gave us the flexibility to experiment, iterate, and deliver a final product that felt both modern and immersive.
From Game Showcase to Cinematic Journey
The outcome was an AI-powered animated advertising spot that brought Felix Gaming's portfolio to life. Each sequence highlighted a different slot game, showcasing its distinctive atmosphere, storytelling, and gameplay mechanics. But instead of presenting them as isolated titles, we crafted a continuous journey where the games flowed naturally into one another.
This approach ensured that the video was more than just a product showcase — it became a brand narrative, reflecting Felix Gaming's identity as a bold and creative studio.
The Felix Mascot: A Guide Through the Experience
To tie the entire spot together, our team created a mascot: Felix the Cat. Acting as a playful guide, Felix moves dynamically through a dazzling cityscape inspired by Las Vegas, leaping from rooftop to rooftop. At each stop, the cat interacts with giant billboards mounted on the buildings, triggering them to light up and play the different trailers of Felix Gaming's slot titles.
This concept turned the mascot into the connecting thread of the video, seamlessly linking each game trailer while adding a fun, recognizable character to the brand. Beyond its role in this project, Felix the Cat also provides Felix Gaming with a versatile marketing asset that can be reused across future campaigns, merchandise, or promotional activations.
Impact: Positioning Felix Gaming for the Future
The project delivered strong impact for Felix Gaming:
Felix Gaming mascot flies from trailer to trailer to discover the different casino games
For FortunaLabz, this project confirmed our belief that AI is a game-changer for iGaming marketing. It empowers studios to tell richer stories, design more engaging content, and stand out in an increasingly competitive market.
