Elantil AI LEGO-Style Brand Storytelling ICE Barcelona 2026
Elantil once again placed its trust in us to bring ELANBUBU, its now-iconic mascot, back to life after its strong success at recent events.
This project perfectly illustrates the powerful connection between brand storytelling and digital creativity a key driver to create long-lasting brand recall and emotional engagement.
This time, the challenge was significant: transforming ELANBUBU from a plush mascot into a Brick-style character inspired by the LEGO universe, while preserving its personality, recognizability, and emotional appeal.
Elanbubu into a Brick-style inspired by LEGO.
The objective was to produce two stop-motion LEGO-style films, showcasing our hero’s arrival in front of two of Barcelona’s most iconic landmarks: The Sagrada Familia and Casa Batlló by Gaudí, as well as the construction of the booth and the arrival at Fira Barcelona.
Sagrada Familia and Casa Batlló by Gaudí in LEGO Brick-style.
After validating several test visuals with Elantil’s marketing team, we designed a high-performance creative and technical workflow, allowing us to faithfully recreate the stop-motion LEGO Brick-style aesthetic, without using a single physical brick.
The Elantil booth for ICE Barcelona 2026 in LEGO Brick-style.
We love bricks. But given the scale of the production, a fully physical approach would have been over budget and out of timeline.
Thanks to AI-powered tools and our advanced creative pipeline, we delivered a cinematic, high-end result while meeting tight deadlines, budget constraints, and premium brand expectations.
