ICE Barcelona 2026 iGaming Casino conference with Fortuna Labz
More than 60,000 professionals from over 180 countries gathered for what has clearly become one of the most important global events in the industry. An incredible concentration of people, brands, crazy booths, and immersive experiences, a real playground for innovation and creativity.
ICE Barcelona 2026 iGaming Casino Industry Conference with more than 60,000 professionals from over 180 countries.
It all starts even before the show, with the massive wave of social media content. Every brand wants to announce its presence, and each post is more creative than the next. What really stands out is how brilliant and on fire the industry’s creativity is right now.
We had the chance to create projects for four major brands during the event: Pragmatic Play, Elantil, Alea, and Felix Gaming. The adventure started with brief meetings alongside our happy clients and their amazing booth installations, always a key moment to align creativity with real-world execution.
Pragmatic Play Booth at ICE Barcelona 2026 with dual LED screen Wheel Drops Advertising.
Then came two full days of exploration, packed with immersive experiences, meetings, interviews, and new contacts. The energy on the floor was intense and inspiring.
Of course, our clients’ booths were outstanding, but since we might not be totally objective, let’s also highlight some of the booths that really caught our attention:
Our creative proposal for participating in Endorphina’s AI cockroach campaign.
Novomatic iGaming Casino Brand at ICE Barcelona 2026.
The very impressive eye-catching LED displays on Greentube booth.
Broadway Platform prohibition-era speakeasy experience booth at ICE Barcelona 2026.
TaDa Gaming booth at ICE Barcelona 2026 showcasing arcade casino games.
With more than 12,000 steps every day, even the rainy weather couldn’t stop the momentum. This edition was a true must-attend. And let’s not forget the 5,500 people involved in building this massive show, simply amazing.
ICE Barcelona 2026 confirmed one thing:
This industry is creative, immersive, and more alive than ever.
