3 Days on the Floor, 3 Months of Content
The last day of a gaming show feels like a finish line. The stand is dismantled, the team flies home, the inbox explodes. And for most brands, the content stops right there.
That’s a huge waste. You’ve just invested in a booth, a hero video, teasers, maybe a hologram or an AI character. You’ve met dozens of operators and partners. The event is the richest content moment of your year, and the weeks after it are when deals are actually decided.
This is the third phase of Drive To Booth™: Extend Impact.
Plan the Capture Before the Show
Post-event content is decided before the event. Brief a small capture team (or one dedicated person) with a shot list:
- Wide shots of the booth full of visitors, at peak hours
- Reactions to your booth moments: the reveal, the hologram, the live demo
- Short interviews with your team and, with permission, happy clients and partners
- Vertical clips filmed natively for social, not cropped later
- Clean recordings of your booth video playing on the wall
Without this, you’ll end up with blurry phone photos and nothing to tell.
Week +1: The Thank-You and the Recap
Within a few days, while memories are fresh:
- A 30 to 60 second recap video: energy, crowd, key moment, brand world
- A personal follow-up to every meeting, ideally with a short clip or visual from your booth to trigger recognition
- A LinkedIn post from leadership with real takeaways from the show, not just “thanks for visiting”
Weeks +2 to +4: Cut the Hero Asset Into a Series
Your hero video and booth content are a library. Cut them into:
- Short vertical teasers of your new game or product, now with a “see the demo” call-to-action
- Behind-the-scenes on how the booth or the FOOH campaign was made (audiences love the making-of)
- Carousels with the key messages from the show
- Clips of your AI ambassador recapping the launch
Months +2 and +3: Bridge to the Next Show
The gaming event calendar never stops. Use the period between shows to build a story that connects them. A case study on your blog. A “what’s next” teaser that hints at your presence at the next event. Your audience should feel that your brand has momentum, not that it appears once a year.
Measure What Matters
Likes are nice; meetings are better. Track:
- Meetings booked before, during and after the show
- Follow-up response rates when emails include event visuals vs. plain text
- Views and shares of the recap and making-of content
- Leads that mention having seen your teasers or booth
These numbers tell you what to amplify at the next event.
The Real ROI of Event Content
When you plan content across the full cycle (before, during and after), every asset works three times. The hero video teases, then fills the booth, then fuels the follow-up. That’s how brands get more meetings, more engagement and longer impact from the same event budget.
See how we’ve done it for brands like Alea and Blokotech in our portfolio and on the Fortuna Labz blog.
Planning your next show?
