Turning Mascots into Brand Icons: ELANTIL’s AI Video Campaign for SBC Summit 2025
For the upcoming SBC Summit 2025 (September 16–18 in Lisbon), Fortuna Labz partnered with ELANTIL to create a video campaign designed to capture attention on social media and guide visitors directly to the brand’s stand.
The star of this campaign? ELANBUBU, a unique mascot designed by the brand and inspired by the famous Labubu collectibles. Playful, colorful, and instantly recognizable, ELANBUBU embodies the energy and creativity of ELANTIL. Beyond the video, this mascot will also be distributed as a limited-edition giveaway at the booth, turning every visitor into a brand ambassador.
Storytelling Meets Technology
To deliver an engaging experience, we crafted a short film where ELANBUBU comes alive and leads the way to the ELANTIL stand. The mascot is first seen boarding Lisbon’s iconic yellow tram, then riding through the streets before arriving at the main entrance of the SBC Summit.
At this point, the video reveals a clear map animation, showing the exact path from the entrance to the ELANTIL stand. The journey concludes with a friendly wave from ELANBUBU, welcoming visitors to discover the brand.
This narrative structure ensures not only brand visibility but also visitor engagement, blending emotion, fun, and practicality
AI-Powered Video Production
Instead of traditional 3D animation—which often requires massive budgets and long production times—our team at Fortuna Labz leveraged the latest AI animation tools to create a professional, cinematic-quality video.
This approach allowed us to:
- Reduce production costs while maintaining high visual quality.
- Accelerate delivery timelines, perfectly aligned with the event calendar.
- Offer creative flexibility, bringing ELANBUBU to life in multiple environments without complex 3D modeling.
The result is a modern, immersive, and cost-effective solution that highlights our expertise in AI-driven brand storytelling.
Engaging Audiences Before and During the Event
This video goes beyond a simple “directions clip.” It builds a narrative journey around the mascot and the brand, creating anticipation on social media before the event while ensuring maximum visibility during the SBC Summit itself.
By blending storytelling, technology, and AI creativity, Fortuna Labz helps brands like ELANTIL transform their event presence into memorable experiences.
Conclusion: Where Creativity Meets Technology
At Fortuna Labz, we believe every event is an opportunity to tell a bigger story. With the ELANTIL project, we demonstrated how AI-driven animation can amplify a brand’s visibility, reduce production constraints, and create emotional engagement.
Ready to bring your brand to life with next-generation content? Contact Fortuna Labz today and let’s craft your next immersive story.
