For ICE 2026, we delivered two high-impact creative projects for Pragmatic Play, designed to maximize visibility, engagement, and brand impact at one of the world’s most important gaming industry events. Project 1: Jelly Express Launch Video The first project focused on creating a promotional social media video to support the launch of Pragmatic Play’s new game, Jelly Express, featuring an explosive arrival in Barcelona. Following an initial creative video call with the Arrise creative team, we developed a first storyboard and a set of visual renders. After several rounds of feedback and refinements, we moved into [...]

Elantil once again placed its trust in us to bring ELANBUBU, its now-iconic mascot, back to life after its strong success at recent events. This project perfectly illustrates the powerful connection between brand storytelling and digital creativity a key driver to create long-lasting brand recall and emotional engagement. This time, the challenge was significant: transforming ELANBUBU from a plush mascot into a Brick-style character inspired by the LEGO universe, while preserving its personality, recognizability, and emotional appeal. Elanbubu into a Brick-style inspired by LEGO. The objective was to produce two stop-motion LEGO-style films, showcasing our [...]

Alea once again entrusted us with bringing their now-iconic Alea Goddess to life. This time, the creative vision was to showcase the brand’s presence at ICE Barcelona through a spectacular and symbolic “miracle”: seeing the Goddess complete the renovation of Barcelona’s most emblematic monument, the Sagrada Familia, right before our eyes. From the moment we received the brief, the main creative and technical challenge was to source highly accurate visual references and architectural schematics of the monument. Maintaining realism and visual consistency was critical, as even small inaccuracies could break the illusion and compromise the credibility of [...]

From 19 to 21 January 2026, Fortuna Labz will be live in Barcelona for ICE 2026 and iGB, and we can’t wait to meet you there. This event is the perfect moment to connect, exchange ideas, and talk about what truly fuels innovation in the iGaming industry: creativity, technology, and unforgettable brand experiences. We’ll be showcasing how we blend AI-powered content creation, 3D worlds, motion design, music production, FOOH experiences and cinematic storytelling to help gaming brands stand out in a crowded market. It's the same creative force behind projects for Pragmatic Play, Alea, Felix Gaming, Elantil [...]

For the upcoming SiGMA Europe event in Rome (November 3–6, 2025), we produced a 30-second cinematic AI animation celebrating ALEA, the emblematic goddess of chance and fortune. The goal was to create a visually stunning piece that blends mythology, technology, and the spirit of gaming innovation, all brought to life through the power of artificial intelligence. Pre-Production: Storyboard & Visual Design Before launching into animation, our creative team designed a complete storyboard to define the visual flow, camera movements, and emotional rhythm of the film. Each scene was meticulously illustrated, providing a clear narrative structure for the [...]

Felix Gaming, a creative slot provider in the iGaming industry, wanted a promotional video that would showcase the diversity and uniqueness of their game portfolio. The main objective was not only to highlight individual titles but also to present them as part of a cohesive brand identity. With competition in the online casino sector becoming increasingly fierce, the company needed an innovative solution that would capture attention and reflect their forward-thinking spirit. Examples of Felix Gaming Casino Games: How to Present Them in an Innovative Way? Redefining Creative Production with AI At FortunaLabz, we set out [...]

For the upcoming SBC Summit 2025 (September 16–18 in Lisbon), Fortuna Labz partnered with ELANTIL to create a video campaign designed to capture attention on social media and guide visitors directly to the brand’s stand. The star of this campaign? ELANBUBU, a unique mascot designed by the brand and inspired by the famous Labubu collectibles. Playful, colorful, and instantly recognizable, ELANBUBU embodies the energy and creativity of ELANTIL. Beyond the video, this mascot will also be distributed as a limited-edition giveaway at the booth, turning every visitor into a brand ambassador. Storytelling Meets Technology To deliver [...]

When Pragmatic Play, one of the most innovative forces in the iGaming industry, approached us with the mission to introduce their latest in-game bonus feature, the Wheel Drops, we knew it had to be something extraordinary. A simple announcement wouldn’t do justice to this exciting new mechanic, a wheel of fortune that can drop at any time and bring players instant prizes. Instead, we imagined a campaign that would make audiences feel the thrill of that wheel in motion. And so, the idea of a giant Wheel Drops rolling across the world was born. A Vision That [...]

On June 11th, Fortuna Labz had the pleasure of attending the SBC Awards Europe 2025, held in the elegant setting of the Hilton Malta. The event brought together the brightest minds and most innovative companies in the iGaming industry, celebrating creativity, performance, and leadership across the board. As a creative content studio working closely with leading brands in the gaming world, we were thrilled — and proud — to witness three of our clients winning prestigious awards during the ceremony. Three awards, one shared pride This year’s SBC Awards were particularly special for us, as three of our long-standing partners were honored [...]

Join us in the heart of iGaming innovation this June! From June 10 to 12, 2025, the vibrant island of Malta will host one of the most anticipated events in the iGaming industry — the SBC Summit Malta 2025. As a creative powerhouse in the casino and gaming sector, FortunaLabz will be there to connect, collaborate, and celebrate the future of iGaming. Whether you're a game developer, platform provider, or affiliate network, this summit is the place to be — and so are we. Why Meet FortunaLabz in Malta? At FortunaLabz, we blend AI-driven creativity, immersive storytelling, and [...]