In today’s iGaming landscape, grabbing attention is no longer enough. The real challenge is staying in people’s minds. In this exclusive interview conducted by Magda Klimko-Aydin, Chief Marketing Officer at Ace Alliance, Aurélie Bensoussan, Co-founder of Fortuna Labz and Interactive Studio, shares a clear perspective on what truly drives impact: the fusion of storytelling, visual identity, and technology. From Digital Production to Immersive Experiences Since 2005, Interactive Studio has continuously evolved alongside technology. What started with websites and SEO has grown into a full spectrum of immersive experiences, including holograms, CGI, augmented reality, and AI Driven Animations. [...]

We are delighted to announce that Fortuna Labz will be present at SBC Summit Malta 2026, taking place on April 29 and 30, 2026. As a creative studio dedicated to the world of iGaming, gaming, and high-impact brand experiences, we are always looking for opportunities to meet ambitious brands, discover new projects, and exchange ideas with the people shaping the future of the industry. SBC Summit Malta 2026 will be a perfect occasion for us to do exactly that. Creative Marketing Solutions for the iGaming Industry For Fortuna Labz, events like SBC Summit Malta are much more [...]

What does it really take to transform a simple idea into something people remember, and more importantly, something that converts?In a recent interview for iGamity Talk, Aurélie Bensoussan, Co-founder of Fortuna Labz, breaks down the full creative strategy behind an Alea project:  an Immersive Experience AI Creation for ICE Barcelona 2026, a case study that perfectly illustrates how storytelling, design, and execution can align to deliver real impact. From Concept to Experience At Fortuna Labz, creativity doesn’t start with visuals, it starts with intention.The Alea project wasn’t approached as a simple design task. It was conceived as a complete [...]

Interview with Aurélie Bensoussan, Co-Founder of Fortuna Labz Standing Out In A High-Volume Industry With an industry producing an increasing number of slot titles each year, how can a studio ensure its games remain identifiable and memorable? In iGaming, differentiation comes from storytelling and visual consistency. A game cannot rely solely on its mechanics; it must also embody a recognizable universe. When product design, narrative identity, and marketing activation are aligned, the game becomes more than a product, it becomes a brand. In an environment where players are constantly exposed to new content, emotion and immersion drive [...]

We recently produced a promotional video for Blokotech, designed to support the launch of the Bloko Padel Tour 2026 edition, an international padel tournament that will take place in several cities around the world. The first stage of the tour will be held in Buenos Aires on March 16, marking the beginning of a global series of tournaments bringing together sport, networking, and international communities. To promote this event, we created a dynamic video combining motion design and artificial intelligence generated visuals, delivering a modern and engaging piece of content designed for social media and digital promotion. A [...]

The launch of a new online casino is always an important milestone. Beyond the games, bonuses, and technology, building a strong visual identity is essential to capture attention and create a memorable brand experience.For the new Spinko Casino, our mission was to develop a distinctive character that could become the face of the platform. The project focused on Casino Mascot Creation, combining character design, branding strategy, and high-quality brand assets production. The Importance of Casino Mascot Design in Online Gaming In the highly competitive world of online casinos, a strong mascot can play a crucial role in building brand [...]

Felix Gaming renewed its trust in us to update its Creative Slots Portfolio, which was showcased at ICE Barcelona 2026 on their booth on a 4 m x 2.5 m LED screen. The Felix Gaming booth showcasing the trailer at ICE Barcelona 2026. The marketing teams’ objective was to integrate three new sequences into the existing film to visually highlight the presence of their hero Super Felix in three new iGaming conference environments: SiGMA Rome, SBC Lisbon, and ICE Barcelona. Creation of 1 of 3 New Felix Gaming Location: Roma. We recreated these settings [...]

More than 60,000 professionals from over 180 countries gathered for what has clearly become one of the most important global events in the industry. An incredible concentration of people, brands, crazy booths, and immersive experiences, a real playground for innovation and creativity. ICE Barcelona 2026 iGaming Casino Industry Conference with more than 60,000 professionals from over 180 countries. It all starts even before the show, with the massive wave of social media content. Every brand wants to announce its presence, and each post is more creative than the next. What really stands out is how brilliant and on fire the [...]

For ICE 2026, we delivered two high-impact creative projects for Pragmatic Play, designed to maximize visibility, engagement, and brand impact at one of the world’s most important gaming industry events. Project 1: Jelly Express Launch Video The first project focused on creating a promotional social media video to support the launch of Pragmatic Play’s new online slot Jelly Express, featuring an explosive arrival in Barcelona. Following an initial creative video call with the Arrise creative team, we developed a first storyboard and a set of visual renders. After several rounds of feedback and refinements, we moved [...]

Elantil once again placed its trust in us to bring ELANBUBU, its now-iconic mascot, back to life after its strong success at recent events. This project perfectly illustrates the powerful connection between brand storytelling and digital creativity a key driver to create long-lasting brand recall and emotional engagement. This time, the challenge was significant: transforming ELANBUBU from a plush mascot into a Brick-style character inspired by the LEGO universe, while preserving its personality, recognizability, and emotional appeal. Elanbubu into a Brick-style inspired by LEGO. The objective was to produce two stop-motion LEGO-style films, showcasing our [...]