Interview with Aurélie Bensoussan, Co-Founder of Fortuna Labz Standing Out In A High-Volume Industry With an industry producing an increasing number of slot titles each year, how can a studio ensure its games remain identifiable and memorable? In iGaming, differentiation comes from storytelling and visual consistency. A game cannot rely solely on its mechanics; it must also embody a recognizable universe. When product design, narrative identity, and marketing activation are aligned, the game becomes more than a product, it becomes a brand. In an environment where players are constantly exposed to new content, emotion and immersion drive [...]

We recently produced a promotional video for Blokotech, designed to support the launch of the Bloko Padel Tour 2026 edition, an international padel tournament that will take place in several cities around the world. The first stage of the tour will be held in Buenos Aires on March 16, marking the beginning of a global series of tournaments bringing together sport, networking, and international communities. To promote this event, we created a dynamic video combining motion design and artificial intelligence generated visuals, delivering a modern and engaging piece of content designed for social media and digital promotion. A [...]

The launch of a new online casino is always an important milestone. Beyond the games, bonuses, and technology, building a strong visual identity is essential to capture attention and create a memorable brand experience.For the new online casino Spinko, our mission was to develop a distinctive character that could become the face of the platform. The project focused on Casino Mascot Creation, combining character design, branding strategy, and high-quality brand assets production. The Importance of Casino Mascot Design in Online Gaming In the highly competitive world of online casinos, a strong mascot can play a crucial role in building [...]

Felix Gaming renewed its trust in us to update its Creative Slots Portfolio, which was showcased at ICE Barcelona 2026 on their booth on a 4 m x 2.5 m LED screen. The Felix Gaming booth showcasing the trailer at ICE Barcelona 2026. The marketing teams’ objective was to integrate three new sequences into the existing film to visually highlight the presence of their hero Super Felix in three new iGaming conference environments: SiGMA Rome, SBC Lisbon, and ICE Barcelona. Creation of 1 of 3 New Felix Gaming Location: Roma. We recreated these settings [...]

More than 60,000 professionals from over 180 countries gathered for what has clearly become one of the most important global events in the industry. An incredible concentration of people, brands, crazy booths, and immersive experiences, a real playground for innovation and creativity. ICE Barcelona 2026 iGaming Casino Industry Conference with more than 60,000 professionals from over 180 countries. It all starts even before the show, with the massive wave of social media content. Every brand wants to announce its presence, and each post is more creative than the next. What really stands out is how brilliant and on fire the [...]

For ICE 2026, we delivered two high-impact creative projects for Pragmatic Play, designed to maximize visibility, engagement, and brand impact at one of the world’s most important gaming industry events. Project 1: Jelly Express Launch Video The first project focused on creating a promotional social media video to support the launch of Pragmatic Play’s new game, Jelly Express, featuring an explosive arrival in Barcelona. Following an initial creative video call with the Arrise creative team, we developed a first storyboard and a set of visual renders. After several rounds of feedback and refinements, we moved into [...]

Elantil once again placed its trust in us to bring ELANBUBU, its now-iconic mascot, back to life after its strong success at recent events. This project perfectly illustrates the powerful connection between brand storytelling and digital creativity a key driver to create long-lasting brand recall and emotional engagement. This time, the challenge was significant: transforming ELANBUBU from a plush mascot into a Brick-style character inspired by the LEGO universe, while preserving its personality, recognizability, and emotional appeal. Elanbubu into a Brick-style inspired by LEGO. The objective was to produce two stop-motion LEGO-style films, showcasing our [...]

Alea once again entrusted us with bringing their now-iconic Alea Goddess to life. This time, the creative vision was to showcase the brand’s presence at ICE Barcelona through a spectacular and symbolic “miracle”: seeing the Goddess complete the renovation of Barcelona’s most emblematic monument, the Sagrada Familia, right before our eyes. From the moment we received the brief, the main creative and technical challenge was to source highly accurate visual references and architectural schematics of the monument. Maintaining realism and visual consistency was critical, as even small inaccuracies could break the illusion and compromise the credibility of [...]

From 19 to 21 January 2026, Fortuna Labz will be live in Barcelona for ICE 2026 and iGB, and we can’t wait to meet you there. This event is the perfect moment to connect, exchange ideas, and talk about what truly fuels innovation in the iGaming industry: creativity, technology, and unforgettable brand experiences. We’ll be showcasing how we blend AI-powered content creation, 3D worlds, motion design, music production, FOOH experiences and cinematic storytelling to help gaming brands stand out in a crowded market. It's the same creative force behind projects for Pragmatic Play, Alea, Felix Gaming, Elantil [...]

For the upcoming SiGMA Europe event in Rome (November 3–6, 2025), we produced a 30-second cinematic AI animation celebrating ALEA, the emblematic goddess of chance and fortune. The goal was to create a visually stunning piece that blends mythology, technology, and the spirit of gaming innovation, all brought to life through the power of artificial intelligence. Pre-Production: Storyboard & Visual Design Before launching into animation, our creative team designed a complete storyboard to define the visual flow, camera movements, and emotional rhythm of the film. Each scene was meticulously illustrated, providing a clear narrative structure for the [...]